The customer was focused on launching their BETA. Their goals were to reach 500 users within a small amount of time to fully test out their application as well as gain product and brand credibility. Their audience included various individuals to include: users/buyers and investors.
We created an end to end campaign from brand development, website and social media set-up and management, to product training collateral, to other marketing collateral utilized for various marketing events.
LeadCliq met the 500 user goal through our various sources of marketing. In addition, our marketing process included a drip-campaign to follow through on surveys and feedback which made the users feel a sense of intimacy and “care” for their inputs. LeadCliq attended over 12 events in one year, with our efforts being at the center of compiling marketing collateral for their trade show events and meetings. Within 8 months their was over 1000 users that had signed up.
- Design a custom logo and branding for client.
- Custom video
- Illustrated training material
- Worked with client product team to write web content, product descriptions, articles, blogs, and market product in tech journals and magazines
- SEO Readiness
- Managed and monitored site traffic and implement digital strategy to generate online sales leads
- Managed and fine tuned Adwords Campaigns, Facebook Ads, and social media to increase inbound leads
- Sales strategy