The Agate Group
The customer needed a facelift on their brand and presence. Their website had outdated static site and their presence and brand message has evolved over the past couple of years. The client also wanted to run a couple of promotions that would generate some inbound activity.
LaunchTime worked with the business stakeholders to create a clean revision of their website. We also updated their brand image to match their current persona and brand messaging. Their old persona was FUN AND FREE. Today they represented a STRONG, BOLD image. To receive inbound leads, it was imperative to understand the customer market and create the most appealing messages and service offerings to offer. We worked with Agate Group to create strong offerings that would lead to leads generated.
Created an updated BRAND PERSONA which recieved a 100% response to customers, existing and in prospect. They revised website content, resulting in a decrease in BOUNCE RATE from 80% to 33%. The Campaign resulted in average of 10 inbound qualified leads per month (for 2months), converted 3 sales leads (in 2 months), and revenue return was 150% ROI (Return Of Invesment)
- Created articles, website content, web redesign to be SEO ready
- Created caricatures for business cards
- Business cards and PowerPoint Template development
- Worked with Marketing to rebrand and redesign logos
- Created and managed social media presence
- Managed Adwords, Google Analytics, Facebook Ads, and other paid marketing strategies